New expression, same Relativt
New energy, more focus and an expression that reflects where we stand today.
We have updated our brand with a new visual identity! It was simply time to let our exterior reflect what we have become on the inside. Because even though we still have the same values and ambitions, we have grown, developed and refined our offering. We have grown in number, learned more and become even clearer about what we do best. That is why we are now delighted to be able to showcase our new visual identity!
This is who we are. The same Relativt, but with a slightly sharper design language and an identity that does us more justice.
Logo
Our new logo is an update of our well-known double R. We created a new, modern interpretation where the small r meets the large R in a form that feels both familiar and innovative. A softer, more abstract and geometric form, but with the same meaning.
Font
Our fonts consist of a combination of two styles: a soft and inviting sans serif that gives a friendly and modern impression, together with a distinctive serif that is used to highlight important words and headings, words that we want to emphasise.
Colours
Our new colour palette is an update of our existing colours. The colours are similar but with slightly more mature and softer tones.
“We haven't become someone else, we've grown. The aim is not to change, but to renew ourselves.”
Elin Sköld, Art Director på Relativt
Illustrations
Our new illustrations are inspired by the Bauhaus style and its geometric and simple shapes. They create an inviting and welcoming feeling with their soft shapes.
Visual language
When it comes to visual language, we want to convey a warm and inviting feeling. The images reflect what we do in the moment, like something taken from a film. It should feel genuine, not contrived.
Our updated identity is the result of a development we have undergone in recent years. With a new visual identity, we do not want to change who we are, but rather show more clearly what we have already become. We have sharpened our expression without losing sight of our foundation.
Would you like to know more about how to update your brand without starting from scratch? We have a webinar on the topic that you can watch here!
