As we enter 2026, it is important to use marketing resources wisely. Many companies today are working with fewer people in their marketing teams, while at the same time the brand is expected to generate more business than before. This places demands on how the brand manual is used, interpreted, and implemented in practice.
To avoid the risk of the brand becoming fragmented, we need to do more with less. We need to streamline the brand manual.
With fewer elements, it becomes easier to manage the visual brand in your organization and with the budget you have today. In this webinar, we show you how.
Our brand expert Andreas Lindén and strategist Samuel Lindén show you how to practically remove elements from your manual to make it manageable internally. Doing more with less.
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