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SMP logga på en maskin

SMP manufactures buckets and tiltrotators for excavators.

The previous logo
SMP:s gamla logotyp
The new logo
SMPs nya logga som kommunikationsbyrån Relativt lagt in.

SMP Parts manufactures buckets and tiltrotators for excavators. They needed a new, updated visual identity to compete with other companies in the market.

The thinking behind it

En illustration om SMP:s nya färger
The blue color. The brand color was changed from red to blue, as all SMP products are blue.
En gamal, historisk bild från SMP
The long heritage. SMP Parts was founded in 1919, something the new brand identity strongly emphasizes.
SMP-klistermärke på en av deras produkter
Made in Sweden. All manufacturing still takes place in Sweden, which is a strong asset from a branding perspective.
The coat of arms of Hälsingland
Hälsinglands landskapsvapen
inspired the new logo

The new logo was inspired by the coat of arms of Hälsingland, symbolizing the company’s long heritage and strong local roots.

Contact
Branding

I help you build your brand.
Get in touch!

Andreas Lindén

Branding Expert

andreas@relativt.se072 530 03 29
Andreas Lindén, grafisk formgivare på kommunikationsbyrån Relativt
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