Privacy Policy – Relativt AB

Relativt AB (company registration number 559401-7690), Torsgatan 5B, 411 04 Gothenburg, is the data controller responsible for the processing of personal data collected through our website. We process personal data in accordance with the GDPR and other applicable legislation. If you have any questions about how we handle your data, you can contact us at hej@relativt.se.

We collect personal data such as name, email address, phone number, company name, job title, message content, IP address and user behavior. This data is collected through our contact forms, studio booking form, webinar registration form that sends data via Zapier to Zoom, and our subscription form managed by Mailchimp. We also collect data through Google Analytics 4, Google Tag Manager, Google Ads, Google Search Console and the LinkedIn Insight Tag.

Personal data is processed to handle contact inquiries, booking requests, webinar registrations, newsletters (only with explicit consent), and to analyze and improve the website. Processing is based on consent, legitimate interest or legal obligation.

We only share personal data with necessary third-party service providers: Mailchimp, Zapier, Zoom, Google (Analytics, Tag Manager, Ads, Search Console), LinkedIn Insight Tag, Loopia and CookieYes. We never sell personal data to third parties.

Data related to contact inquiries, studio requests and webinar registrations is stored for 12 months. Newsletter data is stored until you unsubscribe. Analytics data is stored in accordance with Google’s standard retention settings.

We use CookieYes to manage cookie consent. Cookies are used for functionality, statistics, analytics and marketing purposes.

You have the right to request access to your personal data, rectification, erasure, restriction of processing, data portability, to object to processing, and to withdraw your consent at any time. To exercise your rights, please contact us at hej@relativt.se.

We implement appropriate technical and organizational measures to protect your personal data. This policy may be updated from time to time, and the latest version is always available on our website.