Relatively short: Why your business is failing at social media and how to turn it around

Things are slow on Instagram.

You're happy when you get double-digit likes, a colleague posts sporadically when they “have time,” and you've “tried a few ads,” but nothing happens. Still, you know you should be flying high. You know that social media can drive sales, brand awareness, and new business, but right now it mostly feels like you're talking to yourselves.

This episode of Relativt kort is hosted by Samuel Lindén together with Johan Löf, founder of our sister agency Evelyne. We'll talk about why so many companies fail at social media and how you can turn that around.

We'll go through common mistakes, what will work in 2025/2026, and how you can start building a feed that engages, sells, and strengthens your brand.

No bullshit. Just what you need to know.