Relativt short: SoMe-budget 2026

Organic, paid, influencer marketing, UGC... What will work in 2026 and what should you spend your social media budget on to grow your business?

Sometimes our social accounts deserve an extra boost, and then you need to know what actually works! Whether you're pitching a social media budget internally or just want to know what's actually worth investing in in 2026, we offer concrete answers in this Relativt kort.

Johan Löf, Attention Manager at our sister agency Evelyne, and our strategist Samuel Lindén go through what you should include in next year's social media budget, what actually works, and how you can get the most out of paid efforts without wasting your budget. We talk about everything from UGC and influencer marketing to ad formats and channel selection.

Everything you need to be ready for your best social media year yet!