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All articles within Marketing

Digitala trender 2026

5 digital trends in 2026

February 17, 2026

We look ahead and see clear signs of growth for B2B companies that dare to lean into digital trends in 2026.

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5 tips for optimising your newsletter

June 4, 2025

A good newsletter is an effective tool for building relationships, converting leads and driving business. Here are five tips that will make an immediate difference!

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Why do newsletters still work?

March 26, 2025

If you use newsletters, should you feel like someone who still uses CDs in a world of streaming services? The answer is no! Creating and maintaining strong relationships…

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Which digital channels you should focus on in 2025

February 26, 2025

There are so many channels to choose from when it comes to visibility, but which ones are actually most relevant? We have summarised some of the digital platforms…

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How much does generative AI actually cost?

March 1, 2024

Generative AI has the potential to revolutionise how we create text, images and video, but it also carries hidden costs.

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Creating a logo

November 23, 2023

What does generative AI cost – in terms of money, energy and environmental impact? We compare AI-generated content with human resources and provide concrete, everyday examples.

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How advertising has developed during the 20th century

October 25, 2023

Even though we are exposed to advertising more often than ever before in today's digital consumer society, advertising and marketing are nothing new. For as long as there…

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How to promote your business through a podcast

October 17, 2023

To market your business, you need to be visible. Your customers need to know about you in order to hire you, and that means being present in various…

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What does a communications agency offer?

August 21, 2023

What type of communications agency suits your needs? And how can a communications agency help you grow your business? There are countless communications agencies out there today, but…

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What is a target group analysis?

March 27, 2023

One of the most important things as an entrepreneur is to know who your customers are. To find out who your target audience is, you should conduct a…

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